疫情催化下,这个行业的春天将提前到来

2020-02-20 11:31 来源:互联网
家居行业会因为此次疫情经历一个洗牌期,能够挺过这段时间,企业将迎来利好。在此期间,企业只能修炼内功,积极拥抱互联网。在疫情的催化下,家居行业的内容时代将提前到来。

2020年开年,一场突如其来的变故打乱了全社会的发展步伐,企业纷纷寻求疫情之下的发展之路,在线直播、线上销货、攻略种草等内容形式成为了企业的主要营销方式。在家居卖场、经销门店停业的情况下,同样开始线上蓄客,主动拥抱互联网。

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疫情之下,家居企业“线上迁徙”

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疫情只是家居内容时代的催化剂

近几年,家居企业的生意越来越难做。从宏观层面来讲,房地产的黄金周期过去,需求萎缩,全国经销商疯狂开店、排队拿货的时代已经一去不返,企业从“买方市场”转向“卖方市场”。

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